Holiday Events Help Neighbors In Need

The events and promotions listed below provide opportunities to celebrate the holiday season and  contribute to Second Harvest’s 2013 Holiday Food Drive. All donations are used to feed people throughout Santa Cruz County during the winter months—when less work and high heating bills increase hardship.

—95 cents of every $1 donated is used to purchase and distribute food through our network of 200 agencies and programs, including:

—— 100 non-profits and churches with food assistance programs

—— 100 direct food distribution locations for families countywide

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Special Events

—–Saturday, December 7th—–

Downtown Holiday Parade, 10:00 am on Pacific Avenue (donate non-perishable food items)

New Leaf Holiday Fair, 12:00 pm – 4:00 pm, 101 Fair Ave, Santa Cruz

– Join New Leaf and 107.5 FM KPIG live for this year’s Holiday Fair and Food Drive benefiting Second Harvest Food Bank!.Enjoy music, holiday treats, entertaining tips, activities for the kids, wine tasting, gift shopping, fun classes, and more.

—–Sunday, December 8th—–

Holiday in the Plaza, Downtown Watsonville

-Snow DayPeck and Union Street (adjacent to City Plaza), 2:00 pm – 6:00 pm (admission is one non-perishable food item)

-Holiday Tree Lighting, 6:15 pm

—–Thursday, December 12th—–

Snow Night, 4:00 pm, Pacific Ave at Cooper Street

—–Friday, December 13th—–

Hip Hop For Hope 3 w/Baeza and Chris Rene, 6:00 pm door, 7:00 pm show, Veteran’s Memorial Building, Watsonville

—–Saturday, December 14th—–

Free Family Movie, The Wizard of Oz in 3D, 11:00 am, Del Mar Theatre (donate non-perishable food items)

Will Swim for Food, Santa Cruz Municipal Wharf, 9:00 am. Visit web site to sponsor a swimmer.

Ongoing Events


Through December 25th, 1557 N Sanborn Rd., Salinas & 475 Union St., Watsonville

10% of profits donated to Second Harvest

Capitola Mall

Visit Guest Services (near the front entrance) make a donation and choose an ornament to be hung on the tree in the fountain area.

Cruzio Donation Match

Through December 31st, 877 Cedar St., Suite 150, Santa Cruz, CA 95060

Customer donations to Second Harvest matched for up to $1,000. Mail checks made out to Second Harvest Food Bank to Cruzio and Cruzio will bundle your check with their match.

Kumon Math & Reading Center of Aptos

Through December 15th, 8035 Soquel Drive, Ste. 43, Aptos

Every registration provides 50 meals.

Safeway Food Drive

Through December 25th, all stores in Santa Cruz County

Donate non-perishable food items or purchase a $10.00 pre-packed bag.

Save Mart

Through January 3rd,  all stores in Santa Cruz County

Donate at checkout.

Second Street Café

Through December 31st, 28 Second St., Watsonville

Receive a free mini cupcake with a one can donation (six can limit).

Strike Out Hunger

Through December 31st, Boardwalk Bowl, 115 Cliff Street, Santa Cruz

Donate a can of food for a free game (one free game per person, per day) through December 31st.

Seascape Wine & Spirits

Through December 15th, 20 Seascape Village

Bring in 2 cans or 2 non-perishable food items to be entered in raffle with fabulous prizes from local businesses.


Don’t forget, you can drop off donations at fire stations, libraries and post offices throughout Santa Cruz County.

Thank you to everyone for once again showing what a generous and compassionate community we live in. Together, we make a difference.



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