Every March, Curves holds a food drive for local food banks. This year, the Aptos Curves location raised 3939 meals for Second Harvest Food Bank Santa Cruz County. They did it by distributing reusable bags to all current Curves members, asking them to fill the bags with non-perishable food or donate a minimum of $30. They gave out 75 bags and followed up with phone calls. They also distributed over 500 flyers and posters to local businesses and had an in-club drawing for members that contributed to the food drive.
Members also gave bags to neighbors and friends. The promotion was advertised in local publications and a collection barrel with balloons was placed in front of the Curves facility on Soquel Drive so that it could be seen as people passed by. Several neighbors and moms walking their children to Mar Vista dropped off food throughout the drive.
All their efforts to engage the community paid off. “I don’t think there’s a person that doesn’t want to reach out to the community,” said Janna Malizia, Owner of the Aptos Curves. “We know the food banks are depleted and feel privileged to be able to help,” she added. “The members love it.”
Thanks to Curves for continuing this food drive every year. Your members are making a difference!